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~person:"Beal, Virginia"
~type_genre:"Article in journal"
~type_genre:"Conference proceedings"
~type_genre:"Quelle"
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Advertising effects
4
Fernsehen
4
Fernsehwerbung
4
Media usage
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Mediennutzung
4
Television
4
Television advertising
4
Werbewirkung
4
Advertising
2
Fernsehprogramm
2
Television programme
2
Advertising planning
1
Australia
1
Australien
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Duplication of viewing
1
Effectiveness
1
Experiment
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Fernsehnutzung
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Großbritannien
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Internet marketing
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Lead-in
1
Loyalty
1
Media
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Online-Marketing
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Program scheduling
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Scheduling problem
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Scheduling-Verfahren
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Television usage
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USA
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United Kingdom
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Viewing time
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advertising effectiveness
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program promos
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Beal, Virginia
Bellman, Steven
21
Varan, Duane
16
Hazlett, Thomas W.
10
Tainsky, Scott
10
Pelsmacker, Patrick de
9
Chan-Olmsted, Sylvia M.
8
Crawford, Gregory S.
8
Wilbur, Kenneth C.
8
Bakir, Aysen
7
Reijmersdal, Eva A. van
7
Romaniuk, Jenni
7
Salaga, Steven
7
Schweidel, David A.
7
Waterman, David
7
Cauberghe, Verolien
6
Jeong, Yongick
6
Kent, Robert J.
6
Mixon, Franklin G.
6
Russell, Cristel Antonia
6
Waldfogel, Joel
6
Atkin, David J.
5
Coffey, Amy Jo
5
Evens, Tom
5
Fossen, Beth L.
5
Kim, Kihan
5
Kind, Hans Jarle
5
Klingler, Walter
5
Kruse, Jörn
5
Otsuka, Yasuji
5
Papandrea, Franco
5
Schellhaaß, Horst-Manfred
5
Schreyer, Dominik
5
Schweda, Anika
5
Shin, Dong-Hee
5
Wirth, Michael O.
5
Adilov, Nodir
4
Bates, Benjamin J.
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Breuer, Christoph
4
Cave, Martin
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Journal of advertising research
2
European journal of marketing : EJM
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of business research : JBR
1
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ECONIS (ZBW)
5
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1
Television
advertising
television
: measuring the ability of
television
promos to deliver ratings for new programs using single-source data
Beal, Virginia
;
Romaniuk, Jenni
;
Sharp, Byron
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 463-481
Persistent link: https://www.econbiz.de/10011882014
Saved in:
2
Retaining the primetime
television
audience
Jardine, Bryony
;
Romaniuk, Jenni
;
Dawes, John G.
;
Beal, …
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1290-1307
Persistent link: https://www.econbiz.de/10011609041
Saved in:
3
Viewing time as a cross-media metric : comparing viewing time for video advertising on
television
and online
Bellman, Steven
;
Beal, Virginia
;
Wooley, Brooke
;
Varan, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
Saved in:
4
Why do people watch so much
television
and video? : implications for the future of viewing and advertising
Barwise, Patrick
;
Bellman, Steven
;
Beal, Virginia
- In:
Journal of advertising research
60
(
2020
)
2
,
pp. 121-134
Persistent link: https://www.econbiz.de/10012293503
Saved in:
5
Television
: back to the future
Sharp, Byron
;
Beal, Virginia
;
Collins, Martin
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 211-219
Persistent link: https://www.econbiz.de/10003860576
Saved in:
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