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~person:"Beatson, Amanda T."
~person:"Greenley, Gordon E."
~subject:"Betriebsführung"
~subject:"Internationales Marketing"
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Internationales Marketing
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Beatson, Amanda T.
Greenley, Gordon E.
Broderick, Amanda J.
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Mueller, Rene Dentiste
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European journal of operational research : EJOR
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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ECONIS (ZBW)
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The behavioural homogeneity evaluation framework : multi-level evaluations of consumer involvement in international segmentation
Broderick, Amanda J.
;
Greenley, Gordon E.
;
Mueller, …
- In:
Journal of international business studies : JIBS ; an …
38
(
2007
)
5
,
pp. 746-763
Persistent link: https://www.econbiz.de/10003531147
Saved in:
2
The relationship of strategic and marketing plans
Greenley, Gordon E.
- In:
European journal of operational research : EJOR
27
(
1986
)
1
,
pp. 17-24
Persistent link: https://www.econbiz.de/10003563293
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