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~person:"Beatty, Sharon E."
~person:"Bijmolt, Tammo H. A."
~person:"Engel, Christoph"
~person:"Santini, Fernando de Oliveira"
~subject:"Relationship marketing"
~subject:"meta-analysis"
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Beatty, Sharon E.
Bijmolt, Tammo H. A.
Engel, Christoph
Santini, Fernando de Oliveira
Havránek, Tomáš
52
Havránková, Zuzana
31
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27
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12
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1
A meta-analysis on the psychological and behavioral consequences of nostalgia : the moderating roles of nostalgia activators, culture, and individual characteristics
Santini, Fernando de Oliveira
;
Lim, Weng Marc
;
Ladeira, …
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1899-1912
Persistent link: https://www.econbiz.de/10014338441
Saved in:
2
A meta-analysis on the effects of product scarcity
Ladeira, Wagner Junior
;
Lim, Weng Marc
;
Santini, …
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1267-1279
Persistent link: https://www.econbiz.de/10014291891
Saved in:
3
Customer loyalty in the banking sector : a meta-analytic study
Buhler, Rafaela Nascimento
;
Santini, Fernando de Oliveira
; …
- In:
International journal of bank marketing
42
(
2024
)
3
,
pp. 513-535
Persistent link: https://www.econbiz.de/10014525400
Saved in:
4
A meta-analysis of brand extension success : the effects of parent brand equity and extension fit
Peng, Chenming
;
Bijmolt, Tammo H. A.
;
Völckner, Franziska
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 906-927
Persistent link: https://www.econbiz.de/10014432740
Saved in:
5
Antecedents, consequents and moderators of business models in SMEs : a meta-analytical research study
Santini, Fernando de Oliveira
;
Kretschmer, Caroline
; …
- In:
Journal of small business and entrepreneurship : JSBE
35
(
2023
)
4
,
pp. 483-514
Persistent link: https://www.econbiz.de/10014319896
Saved in:
6
Information technology adoption by small and medium enterprises : a meta-analysis
Santini, Fernando de Oliveira
;
Matos, Celso Augusto de
; …
- In:
Journal of small business and entrepreneurship : JSBE
35
(
2023
)
4
,
pp. 632-655
Persistent link: https://www.econbiz.de/10014319904
Saved in:
7
The effectiveness of cause-related marketing : a meta-analysis on consumer responses
Schamp, Christina
;
Heitmann, Mark
;
Bijmolt, Tammo H. A.
; …
- In:
Journal of marketing research
60
(
2023
)
1
,
pp. 189-215
Persistent link: https://www.econbiz.de/10013474564
Saved in:
8
What drives consumers to shop on mobile devices? : insights from a meta-analysis
Luceri, Beatrice
;
Bijmolt, Tammo H. A.
;
Bellini, Silvia
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 178-196
Persistent link: https://www.econbiz.de/10013207547
Saved in:
9
A meta-analysis of the relationship between customer participation and brand outcomes
Nardi, Vinicius Antonio Machado
;
Jardim, William Carvalho
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 450-460
Persistent link: https://www.econbiz.de/10012286538
Saved in:
10
Customer engagement in social media : a framework and meta-analysis
Santini, Fernando de Oliveira
;
Ladeira, Wagner Junior
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1211-1228
Persistent link: https://www.econbiz.de/10012386915
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