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~person:"Beatty, Susan F."
~person:"Varan, Duane"
~subject:"Advertising effects"
~type_genre:"Article in journal"
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Advertising effects
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Beatty, Susan F.
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Cultural differences affect interactive television advertising
Zorn, Steffen F.
;
Bellman, Steven
;
Robinson, Jennifer A.
; …
- In:
Journal of marketing communications
22
(
2016
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10011536031
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