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~person:"Becerra, Manuel"
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Becerra, Manuel
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Corporate brand and hotel performance : a resource-based perspective
Silva, Rosario
;
Gerwe, Oksana
;
Becerra, Manuel
- In:
Journal of business research : JBR
79
(
2017
),
pp. 23-30
Persistent link: https://www.econbiz.de/10011745112
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Being better vs. being different : differentiation, competition, and pricing strategies in the Spanish hotel industry
Becerra, Manuel
;
Santaló, Juan
;
Silva, Rosario
- In:
Tourism management : research, policies, practice
34
(
2013
),
pp. 71-79
Persistent link: https://www.econbiz.de/10009687071
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