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~person:"Beck, Joshua T."
~person:"Bhardwaj, Renu"
~person:"Hwang, Yoo Hee"
~subject:"Internationales Marketing"
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Beck, Joshua T.
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Hwang, Yoo Hee
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Journal of international marketing
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Understanding relationship marketing and loyalty program effectiveness in global markets
Beck, Joshua T.
;
Chapman, Kelly
;
Palmatier, Robert W.
- In:
Journal of international marketing
23
(
2015
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011341904
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