Understanding relationship marketing and loyalty program effectiveness in global markets
Year of publication: |
2015
|
---|---|
Authors: | Beck, Joshua T. ; Chapman, Kelly ; Palmatier, Robert W. |
Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 23.2015, 3, p. 1-21
|
Subject: | relationship marketing | loyalty programs | culture | economic development | international marketing | Beziehungsmarketing | Relationship marketing | Internationales Marketing | International marketing | Kundenbindungsprogramm | Loyalty program | Marketingmanagement | Marketing management | Marketing |
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