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~person:"Beck, Joshua T."
~person:"Prein, Jan"
~subject:"Loyalty program"
~type_genre:"Working Paper"
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Beck, Joshua T.
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Mobile Kundenkarten - Akzeptanz durch Konsumenten und Implikationen für das CRM
Mann, Andreas
;
Prein, Jan
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2009
Persistent link: https://www.econbiz.de/10003911225
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