Mobile Kundenkarten - Akzeptanz durch Konsumenten und Implikationen für das CRM
Andreas Mann, Jan Prein
| Year of publication: |
2009
|
|---|---|
| Authors: | Mann, Andreas ; Prein, Jan |
| Publisher: |
Kassel : Univ., DMCC, Dialog Marketing Competence Center |
| Subject: | Kundenbindungsprogramm | Loyalty program | Mobile Business | Mobile business |
| Extent: | 26, XXX S. graph. Darst. 30 cm |
|---|---|
| Series: | Working paper / Dialog Marketing Competence Center. - Kassel : Univ., ISSN 1868-9299, ZDB-ID 2521129-8. - Vol. No. 3 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature ; Arbeitspapier ; Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003911225