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~person:"Becker, Jörg"
~person:"Blut, Markus"
~source:"econis"
~subject:"Capital goods industry"
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Search: subject:"Price bundling"
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Capital goods industry
Bundling strategy
20
Leistungsbündel
20
Betriebliche Wertschöpfung
6
Deutschland
6
Germany
6
Value creation
6
Computer-assisted marketing
3
E-commerce
3
Electronic Commerce
3
IT-gestütztes Marketing
3
Software
3
B-to-B-Marketing
2
Beziehungsmarketing
2
Business model
2
Business process management
2
Business services
2
Business-to-business marketing
2
Dienstleistungsinnovation
2
Enterprise-Resource-Planning
2
Geschäftsmodell
2
Investitionsgüterindustrie
2
Lieferantenmanagement
2
Mass Customization
2
Mass customization
2
Organisatorischer Wandel
2
Organizational change
2
Prozessmanagement
2
Relationship marketing
2
Service innovation
2
Standardisierung
2
Standardization
2
Supplier relationship management
2
Unternehmensdienstleistung
2
Vertrieb
2
Bestellung
1
Betriebliche Kennzahl
1
Business network
1
Conjoint analysis
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Becker, Jörg
Blut, Markus
Lay, Gunter
9
Gebauer, Heiko
8
Fischer, Thomas
3
Fleisch, Elgar
3
Aurich, Jan C.
2
Biege, Sabine
2
Dauben, Stephan A.
2
Heidling, Eckhard
2
Krcmar, Helmut
2
Nini, Markus
2
Nippa, Michael
2
Paiola, Marco
2
Reichwald, Ralf
2
Saccani, Nicola
2
Antoniolli, Pedro Domingos
1
Arefi, Majid Feyz
1
Benke, Philipp
1
Bollhöfer, Esther
1
Brann, Jeremy M.
1
Buchmann, Jan
1
Camargo Junior, João Batista de
1
Davies, Andrew
1
Dietrich, Jann
1
Dobler, Fabienne
1
Dolezych, Tim
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Dreher, Carsten
1
Dressel, Kathrin
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Frese, Erich
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Geßner, Christian
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Gille, Christian
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Gleich, Ronald
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Gregory, Mike
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Groß, Reinhold
1
Harnasch, Rüdiger
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Heidari, Omid
1
Holzmüller, Hartmut H.
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
1
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ECONIS (ZBW)
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Customer solutions in the capital goods industry : examining the impact of the buying center
Töllner, Alke
;
Blut, Markus
;
Holzmüller, Hartmut H.
- In:
Industrial marketing management : the international …
40
(
2011
)
5
,
pp. 712-722
Persistent link: https://www.econbiz.de/10009274064
Saved in:
2
Leistungsbündel aus Produkten und Dienstleistungen : eine Entwicklungsperspektive für ERP-System-Hersteller
Becker, Jörg
;
Knackstedt, Ralf
;
Matzner, Martin
; …
- In:
Industrie-Management : Zeitschrift für industrielle …
24
(
2008
)
5
,
pp. 69-73
Persistent link: https://www.econbiz.de/10003761305
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