Customer solutions in the capital goods industry : examining the impact of the buying center
Year of publication: |
2011
|
---|---|
Authors: | Töllner, Alke ; Blut, Markus ; Holzmüller, Hartmut H. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 40.2011, 5, p. 712-722
|
Subject: | Leistungsbündel | Bundling strategy | Lieferantenmanagement | Supplier relationship management | Bestellung | Order | Investitionsgüterindustrie | Capital goods industry |
-
Entwicklung kundenunterstützender industrieller Dienstleistungen
Dietrich, Jann, (2004)
-
Dolezych, Tim, (2010)
-
Customer-focused and service-focused orientation in organizational structures
Gebauer, Heiko, (2012)
- More ...
-
Interaktionskompetenz : Erfolgsfaktor im industriellen Vertrieb
Töllner, Alke, (2013)
-
Customer solutions in the capital goods industry: Examining the impact of the buying center
Töllner, Alke, (2011)
-
Interaktionskompetenz : Erfolgsfaktor im industriellen Vertrieb
Töllner, Alke, (2013)
- More ...