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~person:"Becker, Kip"
~source:"econis"
~source:"repec"
~subject:"Reputation"
~subject:"Social web"
~type_genre:"Book section"
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National culture characteristics for managing corporate reputation and brand image using social media
Becker, Kip
;
Lee, Jung Wan
- In:
Global aspects of reputation and strategic management
,
(pp. 127-142)
.
2019
Persistent link: https://www.econbiz.de/10012125451
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