National culture characteristics for managing corporate reputation and brand image using social media
Year of publication: |
2019
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Authors: | Becker, Kip ; Lee, Jung Wan |
Published in: |
Global aspects of reputation and strategic management. - Bingley, UK : Emerald, ISBN 978-1-78754-314-0. - 2019, p. 127-142
|
Subject: | Reputation management | Strategic management | Communication style | Corporate reputation | National culture | Social media | Social Web | Social web | Firmenimage | Öffentlichkeitsarbeit | Public relations | Nationalkultur | Markenimage | Brand image | Interne Kommunikation | Internal communication | Reputation | Strategisches Management | Online-Marketing | Internet marketing |
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