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~person:"Becker, Larissa Carine Braz"
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Becker, Larissa Carine Braz
Becker, Larissa
12
Jaakkola, Elina
4
Krüger, Wilfried
2
Santos, Cristiane Pizzutti dos
2
Bach, Norbert
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Becker, Larissa Carine
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Brei, Vinícius Andrade
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Danner, Marc P.
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Gasparin, Isadora
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Halinen, Aino
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Helkkula, Anu
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Karpen, Ingo Oswald
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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ECONIS (ZBW)
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Customer experience : fundamental premises and implications for research
Becker, Larissa Carine Braz
;
Jaakkola, Elina
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 630-648
Persistent link: https://www.econbiz.de/10012293321
Saved in:
2
A light in the dark : the benefits of co-production in service failures
Pacheco, Natália Araújo
;
Becker, Larissa Carine Braz
; …
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 95-101
Persistent link: https://www.econbiz.de/10011629010
Saved in:
3
C2C value creation : social anxiety and retail environment
Becker, Larissa Carine Braz
;
Santos, Cristiane Pizzutti dos
- In:
Journal of research in interactive marketing : …
11
(
2017
)
4
,
pp. 398-415
Persistent link: https://www.econbiz.de/10011813293
Saved in:
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