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~person:"Beckert, Johannes"
~person:"Dens, Nathalie"
~person:"Wen, Taylor Jing"
~subject:"Advertising effects"
~subject:"Brand"
~subject:"Cognition"
~subject:"Comparison"
~subject:"Customer satisfaction"
~subject:"persuasion knowledge"
~type:"article"
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Advertising effects
Brand
Cognition
Comparison
Customer satisfaction
persuasion knowledge
Consumer behaviour
46
Konsumentenverhalten
46
Werbewirkung
30
Advertising
16
Werbung
16
Brand management
14
Markenführung
14
Brand image
10
Markenimage
10
Product Placement
10
Product placement
10
Internet marketing
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Online-Marketing
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Emotion
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Viral marketing
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Virales Marketing
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Markenartikel
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Persuasion knowledge
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Social web
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Belgien
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International marketing
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Internationales Marketing
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Kognition
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Psychology of advertising
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32
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Beckert, Johannes
Dens, Nathalie
Wen, Taylor Jing
Han, Heesup
65
Mattila, Anna S.
33
Loureiro, Sandra Maria Correia
32
Phau, Ian
29
Gierl, Heribert
27
Pelsmacker, Patrick de
26
Jang, Soocheong
22
Sarkar, Abhigyan
22
Sreejesh, S.
22
Prentice, Catherine
21
Septianto, Felix
21
Wong, IpKin Anthony
21
Diamantopoulos, Adamantios
20
Japutra, Arnold
20
Bang, Nguyen
19
Bilgihan, Anil
19
Hyun, Sunghyup Sean
18
Quach, Sara
17
Torres, Ivonne M.
17
Paul, Justin
16
Romaniuk, Jenni
16
Sarkar, Juhi Gahlot
16
Zúñiga, Miguel Ángel
16
Dawes, John
15
Eisend, Martin
15
Prayag, Girish
15
Söderlund, Magnus
15
Ahn, Jiseon
14
Bagozzi, Richard P.
14
Balaji, M. S.
14
Diehl, Sandra
14
Fetscherin, Marc
14
Gustafsson, Anders
14
Johnson, Lester W.
14
Khan, Imran
14
Ko, Eunju
14
Melewar, T. C.
14
Sharma, Piyush
14
Yoon, Sukki
14
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International journal of advertising : the review of marketing communications
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of business research : JBR
3
Journal of current issues and research in advertising
3
Journal of electronic commerce research : JECR
3
Electronic commerce research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer behaviour
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of marketing communications
1
Journal of promotion management : innovations in planning and applied research
1
Marketing letters : a journal of research in marketing
1
The journal of brand management : an international journal
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
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1
The mood effect : how mood, disclosure language and ad skepticism influence the effectiveness of native advertising
Wen, Taylor Jing
;
Wu, Linwan
;
Dodoo, Naa Amponsah
;
Kim, E.
- In:
Journal of consumer behaviour
22
(
2023
)
5
,
pp. 1296-1308
Persistent link: https://www.econbiz.de/10014368268
Saved in:
2
Unique ... like everyone else : effects and mechanisms of personalization appeals in recruitment advertising
Pfiffelmann, Jean
;
Pfeuffer, Alexander
;
Dens, Nathalie
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 491-532
Persistent link: https://www.econbiz.de/10014550980
Saved in:
3
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
4
Advertising to inspire - inspiring to persuade : how factors related to the source, message, and audience affect the persuasive effectiveness of influencer advertising
Beckert, Johannes
;
Naderer, Brigitte
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 641-661
Persistent link: https://www.econbiz.de/10014296400
Saved in:
5
Reader and author attitudes towards brand placement in fiction
R. Avramova, Yana
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 835-867
Persistent link: https://www.econbiz.de/10014296428
Saved in:
6
Empowering emotion : the driving force of share and purchase intentions in viral advertising
Wen, Taylor Jing
;
Choi, Chang-Won
;
Wu, Linwan
;
Morris, …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 47-67
Persistent link: https://www.econbiz.de/10012821765
Saved in:
7
Listicles vs. narratives : the interplay between mood, message type, and disclosure on native-advertising effectiveness
Noland, Chris R.
;
Wen, Taylor Jing
- In:
Journal of current issues and research in advertising
43
(
2022
)
4
,
pp. 377-399
Persistent link: https://www.econbiz.de/10013464083
Saved in:
8
Predicting advertising persuasiveness : a decision tree method for understanding emotional (in)congruence of ad placement on YouTube
Wen, Taylor Jing
;
Chuan, Ching-Hua
;
Yang, Jing
;
Tsai, …
- In:
Journal of current issues and research in advertising
43
(
2022
)
2
,
pp. 200-218
Persistent link: https://www.econbiz.de/10013358824
Saved in:
9
Are many too much? : examining the effects of multiple influencer endorsements from a persuasion knowledge model perspective
Borchers, Nils S.
;
Hagelstein, Jens
;
Beckert, Johannes
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 974-996
Persistent link: https://www.econbiz.de/10013362121
Saved in:
10
Brand placement across media : the interaction of placement modality and frequency in film versus text
Avramova, Yana R.
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of business research : JBR
128
(
2021
),
pp. 20-30
Persistent link: https://www.econbiz.de/10012494434
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