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~person:"Beckett, Ronald C."
~subject:"Brand management"
~subject:"Theory"
~type_genre:"Fallstudie"
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Small enterprise research : SER ; the Journal of SEAANZ
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Marketing capabilities under a collective brand : three longitudinal case studies of Australian SME experience
Beckett, Ronald C.
- In:
Small enterprise research : SER ; the Journal of SEAANZ
16
(
2008
)
2
,
pp. 21-31
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