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~person:"Beckmann, Uwe"
~person:"Heger, Günther"
~person:"Kwiatek, Piotr"
~person:"Rinallo, Diego"
~person:"Wiedmann, Martin"
~subject:"Weaving industry"
~type:"article"
~type_genre:"Aufsatz im Buch"
~type_genre:"Book section"
~type_genre:"Thesis"
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Strategic market creation : a new perspective on marketing and innovation management
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Reshaping markets through collective marketing strategies : lesson from the textile industry
Golfetto, Francesca
;
Rinallo, Diego
- In:
Strategic market creation : a new perspective on …
,
(pp. 97-123)
.
2008
Persistent link: https://www.econbiz.de/10003732334
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