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~person:"Beeck, Ines"
~person:"Funk, Burkhardt"
~type_genre:"Sammlung"
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Online-Marketing
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Bayes-Statistik
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Beeck, Ines
Funk, Burkhardt
Benlian, Alexander
4
Fridgen, Gilbert
3
Hinz, Oliver
3
Albers, Sönke
2
Buxmann, Peter
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Hammerschmidt, Maik
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Kamecke, Ulrich
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Mang, Constantin
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Meckel, Miriam
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Leuphana Universität Lüneburg
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ECONIS (ZBW)
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Multi-channel advertising effectiveness : modeling user behavior and approaches for decision support in real-time advertising
Stange, Martin
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2017
Persistent link: https://www.econbiz.de/10011654073
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2
Analyzing paid search campaigns using keyword-level data and Bayesian statistics
Blask, Tobias-Benedikt
-
2018
Persistent link: https://www.econbiz.de/10011884978
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3
Mobile applications from a value-in-use perspective and their impact on retailing
Beeck, Ines
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2018
Persistent link: https://www.econbiz.de/10012124601
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