Mobile applications from a value-in-use perspective and their impact on retailing
vorgelegt von Ines Beeck
| Year of publication: |
November 2018
|
|---|---|
| Authors: | Beeck, Ines |
| Other Persons: | Toporowski, Waldemar (degree supervisor) ; Hammerschmidt, Maik (degree supervisor) |
| Publisher: |
Göttingen |
| Subject: | Mobile Business | Mobile business | Online-Marketing | Internet marketing | Kundenbindung | Customer retention | Digitalisierung | Digitization | Einzelhandel | Retail trade |
| Description of contents: | Table of Contents [gbv.de] |
freely available
| Extent: | X, 110 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Graue Literatur ; Non-commercial literature ; Sammlung ; Collection of articles written by one author ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Thesis: | Dissertation, Georg-August-Universität Göttingen, 2018 |
| Notes: | Enthält 3 Sonderdrucke Kumulative Dissertation |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012124601