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~person:"Beerli-Palacio, Asunción"
~subject:"Werbung"
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Werbung
Advertising
2
Advertising effects
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Print advertising
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Printwerbung
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Werbewirkung
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Beerli-Palacio, Asunción
Athey, Susan
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Journal of current issues and research in advertising : JCIRA
1
Journal of promotion management : JPM
1
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ECONIS (ZBW)
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Development of an advertising impact index to test advertisements in magazines
Martín-Santana, Josefa D.
;
Beerli-Palacio, Asunción
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 107-124
Persistent link: https://www.econbiz.de/10009770263
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2
Magazine advertising : factors influencing the effectiveness of celebrity advertising
Martín-Santana, Josefa D.
;
Beerli-Palacio, Asunción
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 139-166
Persistent link: https://www.econbiz.de/10009754907
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