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~person:"Behe, Bridget K."
~person:"Gaczek, Piotr"
~person:"Ioniță, Daniela"
~person:"Jardim, William Carvalho"
~subject:"Brand management"
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Brand management
Consumer behaviour
9
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8
Eye-tracking
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4
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4
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4
Brand
3
Markenartikel
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Facet theory
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eye-tracking
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Behe, Bridget K.
Gaczek, Piotr
Ioniță, Daniela
Jardim, William Carvalho
Al-Shuaili, Ahmed Hamed
1
Aliyev, Farhad
1
Aslan, Ramazan
1
Bae, Mikyeung
1
Bellman, Steven
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1
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1
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1
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1
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1
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International journal of retail & distribution management
1
Journal of business economics and management
1
Journal of promotion management : innovations in planning and applied research
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The journal of brand management : an international journal
1
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ECONIS (ZBW)
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1
How advertising avoidance affects visual attention and memory of advertisements
Onișor, Lucian-Florin
;
Ioniță, Daniela
- In:
Journal of business economics and management
22
(
2021
)
3
,
pp. 656-674
brand advertisements and corporate brand advertisements. An
eye-tracking
experiment with 121 respondents show that when …
Persistent link: https://www.econbiz.de/10012506274
Saved in:
2
A comparative analysis of neuromarketing methods for brand purchasing predictions among young adults
Garczarek-Bąk, Urszula
;
Szymkowiak, Andrzej
;
Gaczek, Piotr
- In:
The journal of brand management : an international journal
28
(
2021
)
2
,
pp. 171-185
Persistent link: https://www.econbiz.de/10012487234
Saved in:
3
The influence of brand credibility on consumers' attention to sales promotions
Ladeira, Wagner Junior
;
Santini, Fernando de Oliveira
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 855-873
Persistent link: https://www.econbiz.de/10012258143
Saved in:
4
Seeking attention : an eye tracking study of in-store merchandise displays
Huddleston, Patricia
;
Behe, Bridget K.
;
Minahan, Stella
; …
- In:
International journal of retail & distribution management
43
(
2015
)
6
,
pp. 561-574
Persistent link: https://www.econbiz.de/10011388065
Saved in:
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