The influence of brand credibility on consumers' attention to sales promotions
Year of publication: |
2020
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Authors: | Ladeira, Wagner Junior ; Santini, Fernando de Oliveira ; Jardim, William Carvalho |
Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 26.2020, 6, p. 855-873
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Subject: | brand credibility | Sales promotions | visual attention and eye-tracking | Verkaufsförderung | Sales promotion | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Wahrnehmung | Perception | Glaubwürdigkeit | Credibility | Markenartikel | Brand |
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