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~person:"Behl, Abhishek"
~person:"Dhaigude, Amol"
~person:"Diawati, Lucia"
~person:"Valkering, Pieter"
~source:"econis"
~subject:"Conceptual model"
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Behl, Abhishek
Dhaigude, Amol
Diawati, Lucia
Valkering, Pieter
Roy, Subhadip
4
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Journal of business research : JBR
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Investigating the revised international marketing strategies during COVID-19 based on resources and capabilities of the firms : a mixed method approach
Behl, Abhishek
;
Jayawardena, Nirma Sadamali
;
Nigam, Achint
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014281062
Saved in:
2
"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Saved in:
3
Incorporating social context and co-evolution in an innovation diffusion model : with an application to cleaner vehicles
Dijk, Marc
;
Kemp, René
;
Valkering, Pieter
- In:
Journal of evolutionary economics : JEE
23
(
2013
)
2
,
pp. 295-329
Persistent link: https://www.econbiz.de/10009735009
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