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~person:"Behl, Abhishek"
~person:"Handayani, Naniek Utami"
~person:"Ko, Yong Jae"
~person:"SerdarAsan, Seyda"
~subject:"Consumer behaviour"
~subject:"Coronavirus"
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Behl, Abhishek
Handayani, Naniek Utami
Ko, Yong Jae
SerdarAsan, Seyda
Jain, Varsha
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Jayawardena, Nirma Sadamali
2
Roy, Subhadip
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Journal of business research : JBR
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Investigating the revised international marketing strategies during COVID-19 based on resources and capabilities of the firms : a mixed method approach
Behl, Abhishek
;
Jayawardena, Nirma Sadamali
;
Nigam, Achint
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014281062
Saved in:
2
"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Saved in:
3
Branding athletes : exploration and conceptualization of athlete brand image
Arai, Akiko
;
Ko, Yong Jae
;
Ross, Stephen A.
- In:
Sport management review
17
(
2014
)
2
,
pp. 97-106
Persistent link: https://www.econbiz.de/10010382568
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