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~person:"Behrer, Mattias"
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ADMAP : for decisionmakers in advertising, marketing, media, planning & research
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How cool brands stay hot : branding to generation Y and Z
Van den Bergh, Joeri
;
Behrer, Mattias
-
2016
-
Third edition
Persistent link: https://www.econbiz.de/10011485735
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2
How cool brands stay hot : branding to Generation Y
Van den Bergh, Joeri
;
Behrer, Mattias
-
2013
-
2nd ed
Persistent link: https://www.econbiz.de/10009717984
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3
Speed Read: How Cool Brands Stay Hot. Branding to Generation Y
Van den Bergh, Joeri
;
Behrer, Mattias
- In:
ADMAP : for decisionmakers in advertising, marketing, …
(
2012
),
pp. 50-52
Persistent link: https://www.econbiz.de/10010023349
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How cool brands stay hot : branding to generation Y
Van den Bergh, Joeri
;
Behrer, Mattias
-
2011
Persistent link: https://www.econbiz.de/10008841274
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