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~person:"Beig, Faseeh Amin"
~person:"Singh, Jatinder Jit"
~subject:"Beziehungsmarketing"
~subject:"Firm performance"
~subject:"brand loyalty"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
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Beziehungsmarketing
Firm performance
brand loyalty
Brand image
4
Brand management
4
Consumer behaviour
4
Konsumentenverhalten
4
Markenführung
4
Markenimage
4
Relationship marketing
4
Brand equity
2
Common method variance
2
Customer perceived ethicality
2
Generalizability theory
2
Brand
1
Brand Equity
1
Brand Experience
1
Brand experience
1
Business ethics
1
Corporate brands
1
Corporate reputation
1
Corporate services brand
1
Customer Experience
1
Customer satisfaction
1
Dienstleistungsqualität
1
E-commerce
1
Electronic Commerce
1
Ethics
1
Ethik
1
Event marketing
1
Event-Marketing
1
Experiential Marketing
1
Firmenimage
1
Internet marketing
1
Kundenzufriedenheit
1
Markenartikel
1
Online retailing
1
Online-Handel
1
Online-Marketing
1
Service quality
1
Services brands
1
Unternehmensethik
1
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Aufsatz in Zeitschrift
Reprint
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English
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Beig, Faseeh Amin
Singh, Jatinder Jit
Gil Saura, Irene
5
Rahman, Mahabubur
4
Anabila, Peter
3
Berenguer Contrí, Gloria
3
Chahal, Hardeep
3
Iglesias, Oriol
3
Kaufmann, Hans Rüdiger
3
Liu, Chih-Hsing
3
Markovic, Stefan
3
Šerić, Maja
3
Anselmsson, Johan
2
Augusto, Mário Gomes
2
Botha, Elsamari
2
Bourgault, Normand
2
Dutta, Kamani
2
Ekinci, Yuksel
2
Faroque, Anisur Rahman
2
Guzman, Francisco
2
Japutra, Arnold
2
Jiang, Yanxin
2
Khan, Bilal Mustafa
2
Kim, Jewoo
2
Lee, Jungwon
2
Manohar, Sridhar
2
Molinillo, Sebastian
2
Nika, Fayaz Ahmad
2
Nuseir, Mohammed T.
2
Park, Cheol
2
Prentice, Catherine
2
Rodríguez-Serrano, M. Ángeles
2
Saha, Raiswa
2
Shabbir, Rizwan
2
Sharma, Rajesh
2
Sierra, Vicenta
2
Sreejesh, S.
2
Sánchez-García, Javier
2
Wong, IpKin Anthony
2
Zhang, Jing
2
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Journal of business ethics : JOBE
2
Global business review
1
Vision : the journal of business perspective
1
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ECONIS (ZBW)
4
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Impact of brand experience on brand equity of online shopping portals : a study of select e-commerce sites in the state of Jammu and Kashmir
Beig, Faseeh Amin
;
Nika, Fayaz Ahmad
- In:
Global business review
23
(
2022
)
1
,
pp. 156-175
Persistent link: https://www.econbiz.de/10012822105
Saved in:
2
Do customer perceptions of corporate services brand ethicality improve brand equity? : considering the roles of brand heritage, brand image, and recognition benefits
Iglesias, Oriol
;
Markovic, Stefan
;
Singh, Jatinder Jit
; …
- In:
Journal of business ethics : JOBE
154
(
2019
)
2
,
pp. 441-459
Persistent link: https://www.econbiz.de/10011989031
Saved in:
3
Brand experience and brand equity
Beig, Faseeh Amin
;
Nika, Fayaz Ahmad
- In:
Vision : the journal of business perspective
23
(
2019
)
4
,
pp. 410-417
Persistent link: https://www.econbiz.de/10012161738
Saved in:
4
Does ethical image build equity in corporate services brands? : the influence of customer perceived ethicality on affect, perceived quality, and equity
Sierra, Vicenta
;
Iglesias, Oriol
;
Markovic, Stefan
; …
- In:
Journal of business ethics : JOBE
144
(
2017
)
3
,
pp. 661-676
Persistent link: https://www.econbiz.de/10011757529
Saved in:
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