Brand experience and brand equity
Year of publication: |
2019
|
---|---|
Authors: | Beig, Faseeh Amin ; Nika, Fayaz Ahmad |
Published in: |
Vision : the journal of business perspective. - London [u.a.] : Sage Publ., ISSN 2249-5304, ZDB-ID 2220768-5. - Vol. 23.2019, 4, p. 410-417
|
Subject: | Brand Experience | Brand Equity | Customer Experience | Brand | Experiential Marketing | Markenführung | Brand management | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Event-Marketing | Event marketing | Markenartikel |
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