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~person:"Beig, Faseeh Amin"
~subject:"Beziehungsmarketing"
~subject:"Firm performance"
~subject:"Firmenimage"
~subject:"brand loyalty"
~subject:"experiential marketing"
~type:"article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
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Beig, Faseeh Amin
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Global business review
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Vision : the journal of business perspective
1
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ECONIS (ZBW)
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Impact of brand experience on brand equity of online shopping portals : a study of select e-commerce sites in the state of Jammu and Kashmir
Beig, Faseeh Amin
;
Nika, Fayaz Ahmad
- In:
Global business review
23
(
2022
)
1
,
pp. 156-175
Persistent link: https://www.econbiz.de/10012822105
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2
Brand experience and brand equity
Beig, Faseeh Amin
;
Nika, Fayaz Ahmad
- In:
Vision : the journal of business perspective
23
(
2019
)
4
,
pp. 410-417
Persistent link: https://www.econbiz.de/10012161738
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