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~person:"Bekdache, Salwa"
~person:"Dineva, Denitsa Petrova"
~subject:"Consumer behaviour"
~type_genre:"Konferenzbeitrag"
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Consumer behaviour
Beziehungsmarketing
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Bekdache, Salwa
Dineva, Denitsa Petrova
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Journal of marketing management : MM
1
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ECONIS (ZBW)
2
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The examination of social and service relational aspects on customers' retention
Ramadan, Zahy
;
Farah, Maya F.
;
Bekdache, Salwa
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 70-79)
.
2023
Persistent link: https://www.econbiz.de/10014289840
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2
Corporte conflict management on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
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