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~person:"Bekk, Magdalena"
~subject:"Brand image"
~subject:"Brand management"
~subject:"Customer value"
~type_genre:"Hochschulschrift"
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Brand image
Brand management
Customer value
Celebrity endorsement
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Celebrity-Werbung
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Consumer behaviour
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Persönlichkeitsmerkmal
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Persönlichkeitsstruktur
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Bekk, Magdalena
Fröhling, Renée
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Giloth, Mathias
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Binder, Jochen David
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Boztuğ, Yasemin
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Große-Bölting, Kristin
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Jahn, Steffen
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Ou, Yi-chun
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Schögel, Marcus
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Essays on the effects of personality and fit on consumer behavior
Bekk, Magdalena
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2015
Persistent link: https://www.econbiz.de/10011311263
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