Essays on the effects of personality and fit on consumer behavior
vorgelegt von Magdalena Bekk
| Year of publication: |
2014 [erschienen] 2015
|
|---|---|
| Authors: | Bekk, Magdalena |
| Subject: | Persönlichkeitsmerkmal | Personality trait | Markenimage | Brand image | Celebrity-Werbung | Celebrity endorsement | Tourismusregion | Tourism destination | Konsumentenverhalten | Consumer behaviour | Kundenbindung | Customer retention | Persönlichkeitsstruktur | Verbraucherverhalten | Produkteigenschaft |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVIII, 241 S. Ill., graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Köln, Univ., Diss, 2015 |
| Notes: | Besteht aus Sonderdrucken aus verschiedenen Publikationen |
| Classification: | Angewandte Psychologie |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011311263