//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Belanche, Daniel"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Barta, Sergio"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
1
Consumer behaviour
1
Humor
1
Influencer marketing
1
Internet marketing
1
Konsumentenverhalten
1
Online video
1
Online-Marketing
1
Opinion leadership
1
Social Media
1
Social Web
1
Social web
1
TikTok
1
Werbewirkung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Belanche, Daniel
Barta, Sergio
4
Flavián Blanco, Carlos
3
Gurrea Sarasa, Raquel
2
Ahn, Sun Joo
1
Alalwan, Ali A.
1
Balakrishnan, Janarthanan
1
Belk, Russell W.
1
Buhalis, Dimitrios
1
Dutot, Vincent
1
Dwivedi, Yogesh Kumar
1
Felix, Reto
1
Fernández, Ana
1
Filieri, Raffaele
1
Flavián, Marta
1
Gustafsson, Anders
1
Hinsch, Christian
1
Hollensen, Svend
1
Hughes, David Laurie
1
Jain, Varsha
1
Kim, Jooyoung
1
Krishen, Anjala S.
1
Lartey, Jared O.
1
Pandey, Neeraj
1
Raman, Ramakrishnan
1
Rauschnabel, Philipp A.
1
Ribeiro-Navarrete, Samuel
1
Sharma, Amalesh
1
Sigala, Marianna
1
Veloutsou, Cleopatra
1
Wang, Yichuan
1
Wirtz, Jochen
1
more ...
less ...
Published in...
All
Journal of retailing and consumer services
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Influencer marketing on TikTok : the effectiveness of humor and followers' hedonic experience
Barta, Sergio
;
Belanche, Daniel
;
Fernández, Ana
; …
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014239820
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->