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~person:"Belino, Maria"
~person:"Das, Gopal"
~person:"Medhekar-Smith, Anita"
~subject:"Brand management"
~subject:"Markenimage"
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Belino, Maria
Das, Gopal
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Alves, Gisela Maria
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Emerging research on Islamic marketing and tourism in the global economy
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International journal of pharmaceutical and healthcare marketing : IJPHM
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New techniques for brand management in the healthcare sector
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Understanding the brand management and rebranding processes in specific contexts of medical tourism
Alves, Gisela Maria
;
Sousa, Bruno
;
Belino, Maria
- In:
New techniques for brand management in the healthcare sector
,
(pp. 124-141)
.
2021
Persistent link: https://www.econbiz.de/10012515903
Saved in:
2
A measure of medical tourism destination brand equity
Das, Gopal
;
Mukherjee, Srabanti
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
1
,
pp. 104-128
Persistent link: https://www.econbiz.de/10011563862
Saved in:
3
Halal branding for medical tourism : case of Indian hospitals
Medhekar-Smith, Anita
;
Haq, Farooq
- In:
Emerging research on Islamic marketing and tourism in …
,
(pp. 160-189)
.
2015
Persistent link: https://www.econbiz.de/10010417092
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