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~person:"Belk, Russell W."
~person:"Darroch, Jenny"
~person:"Sheth, Jagdish N."
~subject:"Marketingtheorie"
~type_genre:"Fallstudiensammlung"
~type_genre:"Sammelwerk"
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29.03.1996
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Belk, Russell W.
Darroch, Jenny
Sheth, Jagdish N.
Pilarczyk, Bogna
4
Spotts, Harlan E.
3
Wind, Yoram
3
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Legends in marketing
7
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
10
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Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
Saved in:
2
Marketing theory
Zaltman, Gerald
;
Kohli, Ajay Kumar
;
Deshpandé, Rohit
; …
-
2018
Persistent link: https://www.econbiz.de/10011900067
Saved in:
3
Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
Saved in:
4
The future of marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337116
Saved in:
5
Marketing strategy
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337120
Saved in:
6
Legends in marketing: Christian Grönroos
Grönroos, Christian
-
2013
Persistent link: https://www.econbiz.de/10010234428
Saved in:
7
Legends in marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503416
Saved in:
8
Special issue: A tribute to Peter Drucker
Darroch, Jenny
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003830117
Saved in:
9
Handbook of qualitative research methods in marketing
Belk, Russell W.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003274205
Saved in:
10
Marketing theory : classic and contemporary readings
Sheth, Jagdish N.
;
Garrett, Dennis E.
-
1986
Persistent link: https://www.econbiz.de/10000717686
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