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~person:"Bell, David R."
~person:"Cavallo, Alberto"
~person:"Hortaçsu, Ali"
~subject:"marketing-operations interface"
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Bell, David R.
Cavallo, Alberto
Hortaçsu, Ali
Gallino, Santiago
2
Moreno, Antonio
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Gou, Qinglong
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Tao, Zhiying
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Zhang, Juzhi
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Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Customer supercharging in experience-centric channels
Bell, David R.
;
Gallino, Santiago
;
Moreno, Antonio
- In:
Management science : journal of the Institute for …
66
(
2020
)
9
,
pp. 4096-4107
Persistent link: https://www.econbiz.de/10012297783
Saved in:
2
Offline showrooms in omnichannel retail : demand and operational benefits
Bell, David R.
;
Gallino, Santiago
;
Moreno, Antonio
- In:
Management science : journal of the Institute for …
64
(
2018
)
4
,
pp. 1629-1651
Persistent link: https://www.econbiz.de/10011855647
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