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~person:"Bellman, Steven"
~person:"Chan, Kara"
~person:"Dens, Nathalie"
~subject:"Online-Marketing"
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Online-Marketing
Advertising effects
66
Werbewirkung
66
Consumer behaviour
36
Konsumentenverhalten
36
Advertising
30
Werbung
29
Fernsehwerbung
20
Television advertising
20
Brand management
17
Markenführung
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Internet marketing
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Wahrnehmung
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advertising
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Bellman, Steven
Chan, Kara
Dens, Nathalie
Wilbur, Kenneth C.
17
Tucker, Catherine
16
Sayedi, Amin
13
Jerath, Kinshuk
12
Lewis, Randall A.
11
Russo, Antonio
11
Ghose, Anindya
10
Goldfarb, Avi
10
Sahni, Navdeep S.
10
D'Annunzio, Anna
8
Hudders, Liselot
8
Johnson, Garrett A.
8
Penta, Antonio
8
Rozendaal, Esther
8
Tucker, Catherine E.
8
Zhu, Yi
8
Dwivedi, Yogesh Kumar
7
Katona, Zsolt
7
Narayanan, Sridhar
7
Pauwels, Koen
7
Pelsmacker, Patrick de
7
Reijmersdal, Eva A. van
7
Reiley, David H.
7
Rutz, Oliver J.
7
Simonov, Andrey
7
Skiera, Bernd
7
Sreejesh, S.
7
Vashisht, Devika
7
Yang, Yanwu
7
Bart, Yakov
6
Chintagunta, Pradeep K.
6
Decarolis, Francesco
6
Fesenmaier, Daniel R.
6
Fogel, Joshua
6
Guitart, Ivan A.
6
Kim, Jooyoung
6
Rao, Justin M.
6
Schwartz, Eric M.
6
Shin, Woochoel
6
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Journal of business research : JBR
3
Journal of marketing communications
3
Journal of advertising research
2
Electronic commerce research
1
European journal of marketing
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of promotion management : innovations in planning and applied research
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The journal of consumer marketing
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ECONIS (ZBW)
15
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1
Influence of dynamic content on visual attention during video advertisements
Wooley, Brooke
;
Bellman, Steven
;
Hartnett, Nicole
;
Rask, Amy
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 137-166
Persistent link: https://www.econbiz.de/10013502341
Saved in:
2
Why shorter advertisement breaks reduce radio advertisement avoidance : when it comes to radio advertising, less is more
Michelon, Aaron
;
Bellman, Steven
;
Faulkner, Margaret
; …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 175-191
Persistent link: https://www.econbiz.de/10014576993
Saved in:
3
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
4
From a relational approach : the persuasiveness of advertisements endorsed by celebrities and online influencers
Fan, Fei
;
Chan, Kara
- In:
Journal of promotion management : innovations in …
29
(
2023
)
5
,
pp. 735-757
Persistent link: https://www.econbiz.de/10014287742
Saved in:
5
The effectiveness of various video ad-choice formats
Bellman, Steven
;
Potter, Robert F.
;
Robinson, Jennifer A.
; …
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 631-650
Persistent link: https://www.econbiz.de/10012624674
Saved in:
6
Personalized advertisements with integration of names and photographs : an eye-tracking experiment
Pfiffelmann, Jean
;
Dens, Nathalie
;
Soulez, Sébastien
- In:
Journal of business research : JBR
111
(
2020
),
pp. 196-207
Persistent link: https://www.econbiz.de/10012237800
Saved in:
7
Moderating effects of prior brand usage on visual attention to video advertising and recall : an eye-tracking investigation
Simmonds, Lucy
;
Bellman, Steven
;
Kennedy, Rachel
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 241-248
Persistent link: https://www.econbiz.de/10012237806
Saved in:
8
Viewing time as a cross-media metric : comparing viewing time for video advertising on television and online
Bellman, Steven
;
Beal, Virginia
;
Wooley, Brooke
;
Varan, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
Saved in:
9
How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 763-782
Persistent link: https://www.econbiz.de/10012203365
Saved in:
10
How consumers' media usage creates synergy in advertising campaigns
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011887351
Saved in:
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