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~person:"Bellman, Steven"
~person:"Chan, Kara"
~person:"Kim, Dong Hoo"
~subject:"Fernsehen"
~subject:"Markenimage"
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Search: subject_exact:"Werbekontaktanalyse"
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Fernsehen
Markenimage
Advertising effects
40
Werbewirkung
40
Consumer behaviour
22
Konsumentenverhalten
22
Advertising
21
Werbung
20
Fernsehwerbung
14
Television advertising
14
Internet marketing
11
Online-Marketing
11
Brand image
8
Brand management
7
Hong Kong
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Hongkong
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Jugendliche
7
Markenführung
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Youth
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6
Experiment
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Geschlecht
6
Construal level theory
5
Perception
5
Wahrnehmung
5
Celebrity endorsement
4
Celebrity-Werbung
4
USA
4
United States
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Brand
3
Gender roles
3
Markenartikel
3
Psychology of advertising
3
Werbepsychologie
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Advertising appeals
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Advertising effect
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Biometrics
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Biometrie
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Bellman, Steven
Chan, Kara
Kim, Dong Hoo
Pelsmacker, Patrick de
10
Wilbur, Kenneth C.
9
Dens, Nathalie
8
Gierl, Heribert
8
Romaniuk, Jenni
8
Bauer, Hans H.
7
Sreejesh, S.
7
Vashisht, Devika
7
Erfgen, Carsten
6
Beal, Virginia
5
Esch, Franz-Rudolf
5
Ilicic, Jasmina
5
Kulczynski, Alicia
5
Langner, Tobias
5
Matthes, Jörg
5
Muehling, Darrel D.
5
Roy, Subhadip
5
Sattler, Henrik
5
Verhellen, Yann
5
Arora, Nilesh
4
Bang Nguyen Viet
4
Baxter, Stacey M.
4
Draganska, Michaela
4
Herrmann, Jean-Luc
4
Jang, Soocheong
4
Joo, Mingyu
4
Motta, Massimo
4
Mäder, Ralf
4
Nagar, Komal
4
Pauwels, Koen
4
Penta, Antonio
4
Pradhan, Debasis
4
Rempel, Jan Eric
4
Rosengren, Sara
4
Sharp, Byron
4
Srinivasan, Shuba
4
Usman, Osly
4
White, Katherine
4
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Journal of marketing communications
3
Journal of business research : JBR
2
Journal of advertising research
1
Journal of consumer marketing
1
Psychology & marketing
1
The journal of brand management : an international journal
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
10
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date (oldest first)
1
How best to advertise low-fit brand extensions : a construal level theory perspective
Saeed, Muhammad Rashid
;
Lee, Richard
;
Lockshin, Lawrence S.
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10014471245
Saved in:
2
Perception of advertisements with celebrity endorsement among mature consumers
Chan, Kara
;
Fan, Fei
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10012872747
Saved in:
3
Moderating effects of prior brand usage on visual attention to video advertising and recall : an eye-tracking investigation
Simmonds, Lucy
;
Bellman, Steven
;
Kennedy, Rachel
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 241-248
Persistent link: https://www.econbiz.de/10012237806
Saved in:
4
Viewing time as a cross-media metric : comparing viewing time for video advertising on television and online
Bellman, Steven
;
Beal, Virginia
;
Wooley, Brooke
;
Varan, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
Saved in:
5
Can brand experience shorten consumers' psychological distance toward the brand? : the effect of brand experience on consumers' construal level
Kim, Dong Hoo
;
Song, Doori
- In:
The journal of brand management : an international journal
26
(
2019
)
3
,
pp. 255-267
Persistent link: https://www.econbiz.de/10012060067
Saved in:
6
Actual Dove versus ideal L'Oréal : impact of self-related brand image on advertising persuasiveness
Kim, Dong Hoo
;
Sung, Yoon Hi
;
Um, Nam-Hyun
- In:
Journal of marketing communications
25
(
2019
)
5
,
pp. 535-552
Persistent link: https://www.econbiz.de/10012203334
Saved in:
7
Can Pokémon GO catch brands? : the fit effect of game characters and brands on efficacy of brand communications
Kim, Dong Hoo
;
Kim, Seoyeon
;
Song, Doori
- In:
Journal of marketing communications
25
(
2019
)
6
,
pp. 645-660
Persistent link: https://www.econbiz.de/10012203354
Saved in:
8
Impact of celebrity endorsement in advertising on brand image among Chinese adolescents
Chan, Kara
;
Ng, Yu Leung
;
Luk, Edwin K.
- In:
Young consumers : insight and ideas for responsible …
14
(
2013
)
2
,
pp. 167-179
Persistent link: https://www.econbiz.de/10009768444
Saved in:
9
Gucci versus Old Navy : interplay of brand personality and regulatory focus in advertising persuasion
Kim, Dong Hoo
;
Sung, Yongjun
- In:
Psychology & marketing
30
(
2013
)
12
,
pp. 1076-1087
Persistent link: https://www.econbiz.de/10010232495
Saved in:
10
Unlocking the "reminder" potential when viewers pause programs : results from a laboratory test of a new online medium
Neale, Larry
;
Bellman, Steven
;
Treleaven-Hassard, Shiree
; …
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 444-454
Persistent link: https://www.econbiz.de/10010245513
Saved in:
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