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~person:"Bellman, Steven"
~person:"Chan, Kara"
~person:"Penta, Antonio"
~subject:"Fernsehen"
~subject:"Markenimage"
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Search: subject_exact:"Werbekontaktanalyse"
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Fernsehen
Markenimage
Advertising effects
42
Werbewirkung
42
Advertising
19
Internet marketing
19
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19
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18
Consumer behaviour
17
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Celebrity-Werbung
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Bellman, Steven
Chan, Kara
Penta, Antonio
Pelsmacker, Patrick de
10
Wilbur, Kenneth C.
9
Dens, Nathalie
8
Gierl, Heribert
8
Romaniuk, Jenni
8
Bauer, Hans H.
7
Sreejesh, S.
7
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7
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6
Beal, Virginia
5
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5
Ilicic, Jasmina
5
Kulczynski, Alicia
5
Langner, Tobias
5
Matthes, Jörg
5
Muehling, Darrel D.
5
Roy, Subhadip
5
Sattler, Henrik
5
Verhellen, Yann
5
Arora, Nilesh
4
Bang Nguyen Viet
4
Baxter, Stacey M.
4
Draganska, Michaela
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Jang, Soocheong
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Motta, Massimo
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Pradhan, Debasis
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Rempel, Jan Eric
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Rosengren, Sara
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Journal of business research : JBR
2
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1
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Journal of advertising research
1
Journal of consumer marketing
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Journal of marketing communications
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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1
Market effects of sponsored search auctions
Motta, Massimo
;
Penta, Antonio
-
2022
Persistent link: https://www.econbiz.de/10013411402
Saved in:
2
Market effects of sponsored search auctions
Motta, Massimo
;
Penta, Antonio
-
2022
Persistent link: https://www.econbiz.de/10013365854
Saved in:
3
Market effects of sponsored search auctions
Motta, Massimo
;
Penta, Antonio
-
2022
Persistent link: https://www.econbiz.de/10013348426
Saved in:
4
How best to advertise low-fit brand extensions : a construal level theory perspective
Saeed, Muhammad Rashid
;
Lee, Richard
;
Lockshin, Lawrence S.
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10014471245
Saved in:
5
Perception of advertisements with celebrity endorsement among mature consumers
Chan, Kara
;
Fan, Fei
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10012872747
Saved in:
6
Market effects of sponsored search auctions
Motta, Massimo
;
Penta, Antonio
-
2022
Persistent link: https://www.econbiz.de/10013263474
Saved in:
7
Moderating effects of prior brand usage on visual attention to video advertising and recall : an eye-tracking investigation
Simmonds, Lucy
;
Bellman, Steven
;
Kennedy, Rachel
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 241-248
Persistent link: https://www.econbiz.de/10012237806
Saved in:
8
Viewing time as a cross-media metric : comparing viewing time for video advertising on television and online
Bellman, Steven
;
Beal, Virginia
;
Wooley, Brooke
;
Varan, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
Saved in:
9
Impact of celebrity endorsement in advertising on brand image among Chinese adolescents
Chan, Kara
;
Ng, Yu Leung
;
Luk, Edwin K.
- In:
Young consumers : insight and ideas for responsible …
14
(
2013
)
2
,
pp. 167-179
Persistent link: https://www.econbiz.de/10009768444
Saved in:
10
Unlocking the "reminder" potential when viewers pause programs : results from a laboratory test of a new online medium
Neale, Larry
;
Bellman, Steven
;
Treleaven-Hassard, Shiree
; …
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 444-454
Persistent link: https://www.econbiz.de/10010245513
Saved in:
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