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~person:"Bellman, Steven"
~person:"Chan, Kara"
~subject:"Celebrity endorsement"
~subject:"Fernsehen"
~subject:"Markenimage"
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Search: subject_exact:"Werbekontaktanalyse"
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Celebrity endorsement
Fernsehen
Markenimage
Advertising effects
34
Werbewirkung
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Advertising
19
Werbung
18
Consumer behaviour
17
Konsumentenverhalten
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Fernsehwerbung
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Bellman, Steven
Chan, Kara
Roy, Subhadip
14
Pelsmacker, Patrick de
10
Gierl, Heribert
9
Wilbur, Kenneth C.
9
Dens, Nathalie
8
Romaniuk, Jenni
8
Bauer, Hans H.
7
Ilicic, Jasmina
7
Langner, Tobias
7
Sreejesh, S.
7
Vashisht, Devika
7
Arora, Nilesh
6
Erfgen, Carsten
6
Huber, Frank
6
Matthes, Jörg
6
Beal, Virginia
5
Esch, Franz-Rudolf
5
Jain, Varsha
5
Kulczynski, Alicia
5
Muehling, Darrel D.
5
Pradhan, Debasis
5
Sattler, Henrik
5
Um, Nam-Hyun
5
Verhellen, Yann
5
Bang Nguyen Viet
4
Bauer, Brittney C.
4
Baxter, Stacey M.
4
Breuer, Christoph
4
Buijzen, Moniek
4
Carlson, Brad D.
4
Draganska, Michaela
4
Herrmann, Jean-Luc
4
Jang, Soocheong
4
Johnson, Lester W.
4
Joo, Mingyu
4
Kim, Dong Hoo
4
Ko, Yong Jae
4
Martin, Brett A. S.
4
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Journal of business research : JBR
2
International review on public and non-profit marketing
1
Journal of advertising research
1
Journal of consumer marketing
1
Journal of marketing communications
1
Journal of promotion management : innovations in planning and applied research
1
Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
8
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1
How best to advertise low-fit brand extensions : a construal level theory perspective
Saeed, Muhammad Rashid
;
Lee, Richard
;
Lockshin, Lawrence S.
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10014471245
Saved in:
2
From a relational approach : the persuasiveness of advertisements endorsed by celebrities and online influencers
Fan, Fei
;
Chan, Kara
- In:
Journal of promotion management : innovations in …
29
(
2023
)
5
,
pp. 735-757
Persistent link: https://www.econbiz.de/10014287742
Saved in:
3
Perception of advertisements with celebrity endorsement among mature consumers
Chan, Kara
;
Fan, Fei
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10012872747
Saved in:
4
Moderating effects of prior brand usage on visual attention to video advertising and recall : an eye-tracking investigation
Simmonds, Lucy
;
Bellman, Steven
;
Kennedy, Rachel
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 241-248
Persistent link: https://www.econbiz.de/10012237806
Saved in:
5
Viewing time as a cross-media metric : comparing viewing time for video advertising on television and online
Bellman, Steven
;
Beal, Virginia
;
Wooley, Brooke
;
Varan, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
Saved in:
6
An exploratory study on perception of celebrity endorsement in public services advertising
Chan, Kara
;
Zhang, Ting
- In:
International review on public and non-profit marketing
16
(
2019
)
2/4
,
pp. 195-209
Persistent link: https://www.econbiz.de/10012129598
Saved in:
7
Impact of celebrity endorsement in advertising on brand image among Chinese adolescents
Chan, Kara
;
Ng, Yu Leung
;
Luk, Edwin K.
- In:
Young consumers : insight and ideas for responsible …
14
(
2013
)
2
,
pp. 167-179
Persistent link: https://www.econbiz.de/10009768444
Saved in:
8
Unlocking the "reminder" potential when viewers pause programs : results from a laboratory test of a new online medium
Neale, Larry
;
Bellman, Steven
;
Treleaven-Hassard, Shiree
; …
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 444-454
Persistent link: https://www.econbiz.de/10010245513
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