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~person:"Bellman, Steven"
~person:"Fogel, Joshua"
~person:"Hudders, Liselot"
~subject:"Internet marketing"
~subject:"Wahrnehmung"
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Search: subject_exact:"Werbekontaktanalyse"
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Internet marketing
Wahrnehmung
Advertising effects
44
Werbewirkung
44
Advertising
25
Werbung
24
Consumer behaviour
23
Konsumentenverhalten
23
Online-Marketing
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Television advertising
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Bellman, Steven
Fogel, Joshua
Hudders, Liselot
Wilbur, Kenneth C.
17
Tucker, Catherine
16
Sayedi, Amin
13
Jerath, Kinshuk
12
Lewis, Randall A.
11
Russo, Antonio
11
Ghose, Anindya
10
Goldfarb, Avi
10
Sahni, Navdeep S.
10
D'Annunzio, Anna
8
Johnson, Garrett A.
8
Penta, Antonio
8
Rozendaal, Esther
8
Tucker, Catherine E.
8
Zhu, Yi
8
Dwivedi, Yogesh Kumar
7
Katona, Zsolt
7
Narayanan, Sridhar
7
Pauwels, Koen
7
Pelsmacker, Patrick de
7
Reijmersdal, Eva A. van
7
Reiley, David H.
7
Rutz, Oliver J.
7
Simonov, Andrey
7
Skiera, Bernd
7
Sreejesh, S.
7
Terlutter, Ralf
7
Varan, Duane
7
Vashisht, Devika
7
Voorveld, Hilde
7
Yang, Yanwu
7
Abhishek, Vibhanshu
6
Arora, Taanika
6
Bart, Yakov
6
Bauer, Hans H.
6
Chintagunta, Pradeep K.
6
Choi, Yung Kyun
6
Decarolis, Francesco
6
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Journal of marketing communications
4
International journal of advertising : the review of marketing communications
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Health marketing quarterly
2
Journal of advertising research
2
Journal of business research : JBR
2
Arts and the market : AAM
1
European journal of marketing
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
1
Nonprofit and voluntary sector quarterly
1
The psychologist-manager journal : official journal of the Society of Psychologists in Management
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
24
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1
Influence of dynamic content on visual attention during video advertisements
Wooley, Brooke
;
Bellman, Steven
;
Hartnett, Nicole
;
Rask, Amy
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 137-166
Persistent link: https://www.econbiz.de/10013502341
Saved in:
2
A little context, please! : understanding consumer responses to online advertising
Eisend, Martin
;
Hudders, Liselot
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 601-602
Persistent link: https://www.econbiz.de/10014551013
Saved in:
3
Why shorter advertisement breaks reduce radio advertisement avoidance : when it comes to radio advertising, less is more
Michelon, Aaron
;
Bellman, Steven
;
Faulkner, Margaret
; …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 175-191
Persistent link: https://www.econbiz.de/10014576993
Saved in:
4
A qualitative approach to unravel young children's advertising literacy for YouTube advertising : in-depth interviews with children and their parents
Loose, Femke
;
Hudders, Liselot
;
De Jans, Steffi
; …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
1
,
pp. 74-94
Persistent link: https://www.econbiz.de/10014246038
Saved in:
5
Direct-to-consumer prescription medication advertisements on social media : the role of social factors
Fogel, Joshua
;
Shraybman-Buynova, Jennifer
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10014295145
Saved in:
6
Reviewer information and advertisement format : impact on watching a new movie release
Fogel, Joshua
;
Prabhu, Prajwal
- In:
Arts and the market : AAM
12
(
2022
)
2
,
pp. 105-117
Persistent link: https://www.econbiz.de/10013373290
Saved in:
7
The effectiveness of various video ad-choice formats
Bellman, Steven
;
Potter, Robert F.
;
Robinson, Jennifer A.
; …
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 631-650
Persistent link: https://www.econbiz.de/10012624674
Saved in:
8
Viewing time as a cross-media metric : comparing viewing time for video advertising on television and online
Bellman, Steven
;
Beal, Virginia
;
Wooley, Brooke
;
Varan, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
Saved in:
9
Moderating effects of prior brand usage on visual attention to video advertising and recall : an eye-tracking investigation
Simmonds, Lucy
;
Bellman, Steven
;
Kennedy, Rachel
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 241-248
Persistent link: https://www.econbiz.de/10012237806
Saved in:
10
Passing the Bechdel Test and the influence of Internet and social media advertising on seeing a new movie release
Fogel, Joshua
;
Criscione, Kara
- In:
The psychologist-manager journal : official journal of …
22
(
2020
)
3
,
pp. 67-77
Persistent link: https://www.econbiz.de/10012304000
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