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~person:"Bellman, Steven"
~person:"Hudders, Liselot"
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
~subject:"Wahrnehmung"
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Search: subject_exact:"Werbekontaktanalyse"
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Internet marketing
Konsumentenverhalten
Wahrnehmung
Advertising effects
37
Werbewirkung
37
Consumer behaviour
19
Advertising
18
Online-Marketing
17
Werbung
17
Fernsehwerbung
16
Television advertising
16
Children
10
Kinder
10
Target group
8
Zielgruppe
8
Brand management
7
Markenführung
7
Brand image
4
Experiment
4
Jugendliche
4
Markenimage
4
Media usage
4
Mediennutzung
4
Product Placement
4
Product placement
4
Youth
4
Advertising literacy
3
Analphabetismus
3
Computerspiel
3
Illiteracy
3
Interactive media
3
Interaktive Medien
3
Perception
3
Video game
3
Biometrics
2
Biometrie
2
Cognition
2
Corporate disclosure
2
Eye-tracking
2
Fernsehen
2
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Article
26
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26
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26
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English
26
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Bellman, Steven
Hudders, Liselot
Pelsmacker, Patrick de
26
Gierl, Heribert
25
Septianto, Felix
23
Dens, Nathalie
19
Diehl, Sandra
19
Wilbur, Kenneth C.
19
Esch, Franz-Rudolf
17
Tucker, Catherine
16
Huber, Frank
14
Pauwels, Koen
14
Bauer, Hans H.
13
Sayedi, Amin
13
Terlutter, Ralf
13
Yoon, Sukki
13
Choi, Yung Kyun
12
Jerath, Kinshuk
12
Muehling, Darrel D.
12
Reijmersdal, Eva A. van
12
Russo, Antonio
12
Sahni, Navdeep S.
12
Taylor, Charles Raymond
12
Dahlén, Micael
11
Eisend, Martin
11
Ghose, Anindya
11
Kareklas, Ioannis
11
Lewis, Randall A.
11
Matthes, Jörg
11
Smit, Edith G.
11
Stafford, Marla Royne
11
Torres, Ivonne M.
11
Wu, Linwan
11
Boerman, Sophie C.
10
Dodoo, Naa Amponsah
10
Evans, Nathaniel J.
10
Goldfarb, Avi
10
Naderer, Brigitte
10
Rosengren, Sara
10
Rozendaal, Esther
10
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Published in...
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing communications
4
International journal of advertising : the review of marketing communications
3
International journal of advertising : the quarterly review of marketing communications
2
Journal of advertising research
2
Journal of business research : JBR
2
European journal of marketing
1
European journal of marketing : EJM
1
Journal of advertising
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer marketing
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of fashion marketing and management
1
Nonprofit and voluntary sector quarterly
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
26
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1
Influence of dynamic content on visual attention during video advertisements
Wooley, Brooke
;
Bellman, Steven
;
Hartnett, Nicole
;
Rask, Amy
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 137-166
Persistent link: https://www.econbiz.de/10013502341
Saved in:
2
A little context, please! : understanding consumer responses to online advertising
Eisend, Martin
;
Hudders, Liselot
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 601-602
Persistent link: https://www.econbiz.de/10014551013
Saved in:
3
Why shorter advertisement breaks reduce radio advertisement avoidance : when it comes to radio advertising, less is more
Michelon, Aaron
;
Bellman, Steven
;
Faulkner, Margaret
; …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 175-191
Persistent link: https://www.econbiz.de/10014576993
Saved in:
4
How best to advertise low-fit brand extensions : a construal level theory perspective
Saeed, Muhammad Rashid
;
Lee, Richard
;
Lockshin, Lawrence S.
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10014471245
Saved in:
5
A qualitative approach to unravel young children's advertising literacy for YouTube advertising : in-depth interviews with children and their parents
Loose, Femke
;
Hudders, Liselot
;
De Jans, Steffi
; …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
1
,
pp. 74-94
Persistent link: https://www.econbiz.de/10014246038
Saved in:
6
Keeping up with media multitasking : an eye-tracking study among children and adults to investigate the impact of media multitasking behavior on switching frequency, advertising at...
Beuckels, Emma
;
De Jans, Steffi
;
Cauberghe, Veroline
; …
- In:
Journal of advertising
50
(
2021
)
2
,
pp. 197-206
Persistent link: https://www.econbiz.de/10012584576
Saved in:
7
The effectiveness of various video ad-choice formats
Bellman, Steven
;
Potter, Robert F.
;
Robinson, Jennifer A.
; …
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 631-650
Persistent link: https://www.econbiz.de/10012624674
Saved in:
8
Viewing time as a cross-media metric : comparing viewing time for video advertising on television and online
Bellman, Steven
;
Beal, Virginia
;
Wooley, Brooke
;
Varan, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
Saved in:
9
Moderating effects of prior brand usage on visual attention to video advertising and recall : an eye-tracking investigation
Simmonds, Lucy
;
Bellman, Steven
;
Kennedy, Rachel
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 241-248
Persistent link: https://www.econbiz.de/10012237806
Saved in:
10
Effects of diclosing influencer marketing in videos : an eye tracking study among children in early adolescence
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 94-106
Persistent link: https://www.econbiz.de/10012288926
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