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~person:"Bellman, Steven"
~person:"Wu, Linwan"
~subject:"Online-Marketing"
~type_genre:"Article in journal"
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Search: subject_exact:"Werbekontaktanalyse"
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Online-Marketing
Advertising effects
31
Werbewirkung
31
Consumer behaviour
20
Konsumentenverhalten
20
Advertising
18
Werbung
17
Fernsehwerbung
12
Television advertising
12
Internet marketing
10
Emotion
6
Brand management
4
Markenführung
4
Perception
4
Wahrnehmung
4
Experiment
3
Psychology of advertising
3
USA
3
United States
3
Werbepsychologie
3
Biometrics
2
Biometrie
2
Brand image
2
Comparative advertising
2
Eye-tracking
2
Fernsehen
2
Interactive media
2
Interaktive Medien
2
Language
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Markenimage
2
Media usage
2
Mediennutzung
2
Sprache
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Television
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Vergleichende Werbung
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Video advertising
2
advertising effectiveness
2
affect priming
2
comparative advertising
2
life meaning
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Article
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Article in journal
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10
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English
10
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Bellman, Steven
Wu, Linwan
Tucker, Catherine
15
Wilbur, Kenneth C.
12
Rozendaal, Esther
9
Goldfarb, Avi
8
Hudders, Liselot
8
Reijmersdal, Eva A. van
8
Dwivedi, Yogesh Kumar
7
Jerath, Kinshuk
7
Sahni, Navdeep S.
7
Sayedi, Amin
7
Sreejesh, S.
7
Vashisht, Devika
7
Arora, Taanika
6
Fogel, Joshua
6
Guitart, Ivan A.
6
Kim, Jooyoung
6
Pauwels, Koen
6
Rutz, Oliver J.
6
Varan, Duane
6
Voorveld, Hilde
6
Bijmolt, Tammo H. A.
5
Boerman, Sophie C.
5
Choi, Yung Kyun
5
Evans, Nathaniel J.
5
Fesenmaier, Daniel R.
5
Ghose, Anindya
5
Hatzithomas, Leonidas
5
Katona, Zsolt
5
King, Karen Whitehill
5
Pelsmacker, Patrick de
5
Shin, Wonsun
5
Smith, Katherine Taken
5
Stienmetz, Jason L.
5
Zhu, Yi
5
Ahn, Sun Joo
4
Belanche, Daniel
4
Bernritter, Stefan F.
4
Boutsouki, Christina
4
Brettel, Malte
4
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Journal of marketing communications
3
Journal of advertising research
2
Journal of business research : JBR
2
European journal of marketing
1
International journal of internet marketing and advertising : IJIMA
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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ECONIS (ZBW)
10
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1
Influence of dynamic content on visual attention during video advertisements
Wooley, Brooke
;
Bellman, Steven
;
Hartnett, Nicole
;
Rask, Amy
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 137-166
Persistent link: https://www.econbiz.de/10013502341
Saved in:
2
Why shorter advertisement breaks reduce radio advertisement avoidance : when it comes to radio advertising, less is more
Michelon, Aaron
;
Bellman, Steven
;
Faulkner, Margaret
; …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 175-191
Persistent link: https://www.econbiz.de/10014576993
Saved in:
3
The effectiveness of various video ad-choice formats
Bellman, Steven
;
Potter, Robert F.
;
Robinson, Jennifer A.
; …
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 631-650
Persistent link: https://www.econbiz.de/10012624674
Saved in:
4
Viewing time as a cross-media metric : comparing viewing time for video advertising on television and online
Bellman, Steven
;
Beal, Virginia
;
Wooley, Brooke
;
Varan, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
Saved in:
5
Moderating effects of prior brand usage on visual attention to video advertising and recall : an eye-tracking investigation
Simmonds, Lucy
;
Bellman, Steven
;
Kennedy, Rachel
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 241-248
Persistent link: https://www.econbiz.de/10012237806
Saved in:
6
Exploring the anteceding impact of personalised social media advertising on online impulse buying tendency
Dodoo, Naa Amponsah
;
Wu, Linwan
- In:
International journal of internet marketing and …
13
(
2019
)
1
,
pp. 73-95
Persistent link: https://www.econbiz.de/10012105502
Saved in:
7
How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 763-782
Persistent link: https://www.econbiz.de/10012203365
Saved in:
8
The effects of social TV on television advertising effectiveness
Bellman, Steven
;
Robinson, Jennifer A.
;
Wooley, Brooke
; …
- In:
Journal of marketing communications
23
(
2017
)
1
,
pp. 73-91
Persistent link: https://www.econbiz.de/10011690158
Saved in:
9
Using internet behavior to deliver relevant television commercials
Bellman, Steven
;
Murphy, Jamie
;
Treleaven-Hassard, Shiree
; …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
2
,
pp. 130-140
Persistent link: https://www.econbiz.de/10009758374
Saved in:
10
Unlocking the "reminder" potential when viewers pause programs : results from a laboratory test of a new online medium
Neale, Larry
;
Bellman, Steven
;
Treleaven-Hassard, Shiree
; …
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 444-454
Persistent link: https://www.econbiz.de/10010245513
Saved in:
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