//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bellman, Steven"
~subject:"Internet marketing"
~subject:"Markenimage"
~subject:"Wahrnehmung"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbekontaktanalyse"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
Markenimage
Wahrnehmung
Advertising effects
19
Werbewirkung
19
Fernsehwerbung
12
Television advertising
12
Advertising
9
Consumer behaviour
9
Konsumentenverhalten
9
Online-Marketing
9
Werbung
8
Brand management
4
Markenführung
4
Experiment
3
Perception
3
Biometrics
2
Biometrie
2
Brand image
2
Eye-tracking
2
Fernsehen
2
Interactive media
2
Interaktive Medien
2
Media usage
2
Mediennutzung
2
Television
2
USA
2
United States
2
Video advertising
2
Advertising appeals
1
Advertising avoidance
1
Attention
1
Brand
1
Brand extension
1
Brand familiarity
1
Cause-related advertising
1
Computerspiel
1
Construal level theory
1
Digitale Dienste
1
Dynamic human-centric communication systems theory
1
more ...
less ...
Online availability
All
Undetermined
7
Free
1
Type of publication
All
Article
11
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
11
Language
All
English
11
Author
All
Bellman, Steven
Tucker, Catherine
15
Pelsmacker, Patrick de
14
Wilbur, Kenneth C.
12
Dens, Nathalie
11
Rozendaal, Esther
10
Gierl, Heribert
9
Reijmersdal, Eva A. van
9
Dwivedi, Yogesh Kumar
8
Goldfarb, Avi
8
Hudders, Liselot
8
Pauwels, Koen
8
Sreejesh, S.
8
Bang Nguyen Viet
7
Jerath, Kinshuk
7
Romaniuk, Jenni
7
Sahni, Navdeep S.
7
Sayedi, Amin
7
Varan, Duane
7
Vashisht, Devika
7
Wojdynski, Bartosz W.
7
Arora, Nilesh
6
Buijzen, Moniek
6
Choi, Yung Kyun
6
Dodoo, Naa Amponsah
6
Fogel, Joshua
6
Guitart, Ivan A.
6
Ilicic, Jasmina
6
Ketelaar, Paul E.
6
Kim, Jooyoung
6
Kulczynski, Alicia
6
Muehling, Darrel D.
6
Rosengren, Sara
6
Rutz, Oliver J.
6
Arora, Taanika
5
Baxter, Stacey M.
5
Bernritter, Stefan F.
5
Bijmolt, Tammo H. A.
5
Chan, Kara
5
Cohen, Justin
5
more ...
less ...
Published in...
All
Journal of marketing communications
4
Journal of advertising research
2
Journal of business research : JBR
2
European journal of marketing
1
Journal of consumer marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Source
All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Influence of dynamic content on visual attention during video advertisements
Wooley, Brooke
;
Bellman, Steven
;
Hartnett, Nicole
;
Rask, Amy
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 137-166
Persistent link: https://www.econbiz.de/10013502341
Saved in:
2
How best to advertise low-fit brand extensions : a construal level theory perspective
Saeed, Muhammad Rashid
;
Lee, Richard
;
Lockshin, Lawrence S.
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10014471245
Saved in:
3
Why shorter advertisement breaks reduce radio advertisement avoidance : when it comes to radio advertising, less is more
Michelon, Aaron
;
Bellman, Steven
;
Faulkner, Margaret
; …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 175-191
Persistent link: https://www.econbiz.de/10014576993
Saved in:
4
The effectiveness of various video ad-choice formats
Bellman, Steven
;
Potter, Robert F.
;
Robinson, Jennifer A.
; …
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 631-650
Persistent link: https://www.econbiz.de/10012624674
Saved in:
5
Moderating effects of prior brand usage on visual attention to video advertising and recall : an eye-tracking investigation
Simmonds, Lucy
;
Bellman, Steven
;
Kennedy, Rachel
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 241-248
Persistent link: https://www.econbiz.de/10012237806
Saved in:
6
Viewing time as a cross-media metric : comparing viewing time for video advertising on television and online
Bellman, Steven
;
Beal, Virginia
;
Wooley, Brooke
;
Varan, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
Saved in:
7
How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 763-782
Persistent link: https://www.econbiz.de/10012203365
Saved in:
8
The effects of social TV on television advertising effectiveness
Bellman, Steven
;
Robinson, Jennifer A.
;
Wooley, Brooke
; …
- In:
Journal of marketing communications
23
(
2017
)
1
,
pp. 73-91
Persistent link: https://www.econbiz.de/10011690158
Saved in:
9
Using internet behavior to deliver relevant television commercials
Bellman, Steven
;
Murphy, Jamie
;
Treleaven-Hassard, Shiree
; …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
2
,
pp. 130-140
Persistent link: https://www.econbiz.de/10009758374
Saved in:
10
Unlocking the "reminder" potential when viewers pause programs : results from a laboratory test of a new online medium
Neale, Larry
;
Bellman, Steven
;
Treleaven-Hassard, Shiree
; …
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 444-454
Persistent link: https://www.econbiz.de/10010245513
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->