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~person:"Belz, Christian"
~person:"Grewal, Rajdeep"
~person:"La Rocca, Antonella"
~subject:"Soziales Netzwerk"
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Soziales Netzwerk
B-to-B-Marketing
30
Business-to-business marketing
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12
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12
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11
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11
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business-to-business marketing
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Belz, Christian
Grewal, Rajdeep
La Rocca, Antonella
Barnes, Bradley R.
2
Gupta, Aditya
2
Zhang, Mingli
2
Zhang, Zaixiao
2
Abfalter, Dagmar
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Journal of marketing research : JMR
1
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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Mobility of top marketing and sales executives in business-to-business markets : a social network perspective
Wang, Rui
;
Gupta, Aditya
;
Grewal, Rajdeep
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 650-670
Persistent link: https://www.econbiz.de/10011743743
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2
Calculating, creating, and claiming value in business markets : status and research agenda
Lilien, Gary L.
;
Grewal, Rajdeep
;
Bowman, Douglas
;
Ding, Min
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
3
,
pp. 287-299
Persistent link: https://www.econbiz.de/10008648792
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