//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Belz, Christian"
~person:"Grewal, Rajdeep"
~person:"Snehota, Ivan"
~person:"Strothmann, Karl-Heinz"
~subject:"Deutschland"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Industriegütermarketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Deutschland
B-to-B-Marketing
38
Business-to-business marketing
38
Investitionsgütermarketing
13
Lieferantenmanagement
12
Supplier relationship management
12
Beziehungsmarketing
11
Relationship marketing
11
Marketing management
8
Marketingmanagement
8
Business network
6
Internationales Marketing
6
Selling
6
Unternehmensnetzwerk
6
Verkauf
6
Erfolgsfaktor
5
Marketing
5
Salespeople
5
Verkaufspersonal
5
Theorie
4
Theory
4
business-to-business marketing
4
Customer value
3
Germany
3
Innovation
3
Interaction
3
Kundenwert
3
Success factor
3
Brand management
2
Bundling strategy
2
Business relationships
2
Competence
2
Customer acquisition
2
Kernkompetenz
2
Know-how-Transfer
2
Kompetenz
2
Kundengewinnung
2
Leistungsbündel
2
Management
2
Markenführung
2
more ...
less ...
Type of publication
All
Book / Working Paper
3
Type of publication (narrower categories)
All
Aufsatzsammlung
1
Collection of articles of several authors
1
Sammelwerk
1
Statistik
1
Umfrage
1
Language
All
German
3
Author
All
Belz, Christian
Grewal, Rajdeep
Snehota, Ivan
Strothmann, Karl-Heinz
Backhaus, Klaus
13
Kleinaltenkamp, Michael
8
Weiber, Rolf
7
Voeth, Markus
6
Fritz, Wolfgang
5
Fließ, Sabine
4
Homburg, Christian
4
Jacob, Frank
4
Bertini, Marco
3
Büschken, Joachim
3
Meffert, Heribert
3
Stotko, Christof M.
3
Teichmann, Jochen
3
Asghari, Reza
2
Danzinger, Frank
2
Diller, Hermann
2
Droege, Walter
2
Eckhardt, Thordis
2
Ermer, Beatrice
2
Geile, Andrea
2
Gleich, Ronald
2
Gunkel, Gero Peter
2
Heinrich, Stephan
2
Höft, Uwe
2
Kreutzer, Ralf T.
2
Kämpf, Gerhard
2
Kühlborn, Sven
2
Lasogga, Frank
2
Lehnen, Marc
2
Mayer, Dorith
2
Minculescu, Ioana
2
Möhring, Monika Maria
2
Preuß, Klaus-Jürgen
2
Püthe, Tina
2
Raffée, Hans
2
Reichert, Till
2
Reusche, Uwe
2
Rohde, Harald H.
2
Rumler, Andrea
2
more ...
less ...
Institution
All
Spiegel-Verlag Rudolf Augstein <Hamburg> / Marketingabteilung
1
Published in...
All
Dialog der Marktpartner : kommunikationstechn. Fachreihe
1
Gabler Edition Wissenschaft
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Kompetenztransfer im Investitionsgütermarketing
Strothmann, Karl-Heinz
(
ed.
); …
-
1997
Persistent link: https://www.econbiz.de/10000634063
Saved in:
2
Innovatoren : eine Pilotstudie zum Innovationsmarketing in Maschinenbau und Elektroindustrie
Strothmann, Karl-Heinz
(
preface
)
-
1988
Persistent link: https://www.econbiz.de/10014442527
Saved in:
3
Bildschirmtext im Investitionsgüter-Marketing : Ergebnisse e. Primärerhebung
Strothmann, Karl-Heinz
-
1986
Persistent link: https://www.econbiz.de/10000709457
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->