Innovatoren : eine Pilotstudie zum Innovationsmarketing in Maschinenbau und Elektroindustrie
Vorw. Karl-Heinz Strothmann
| Year of publication: |
1988
|
|---|---|
| Other Persons: | Strothmann, Karl-Heinz (preface) |
| Institutions: | Spiegel-Verlag Rudolf Augstein <Hamburg> / Marketingabteilung (contributor) |
| Publisher: |
Hamburg : Spiegel-Verl. |
| Subject: | Innovation | Marketing | Maschinenbau | Machinery industry | Elektroindustrie | Electrical industry | Deutschland | Germany | Investitionsgütermarketing | Elektrotechnische Industrie | Neue Technologie | Investitionsentscheidung | Entscheidungsträger | Maschinenbauindustrie |
| Extent: | 98 S. graph. Darst. 30 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Umfrage ; Statistik |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014442527