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~person:"Belz, Christian"
~person:"Grewal, Rajdeep"
~person:"Snehota, Ivan"
~person:"Strothmann, Karl-Heinz"
~subject:"Unternehmensnetzwerk"
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Search: subject_exact:"Industriegütermarketing"
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Unternehmensnetzwerk
B-to-B-Marketing
38
Business-to-business marketing
38
Investitionsgütermarketing
13
Lieferantenmanagement
12
Supplier relationship management
12
Beziehungsmarketing
11
Relationship marketing
11
Marketing management
8
Marketingmanagement
8
Business network
6
Internationales Marketing
6
Selling
6
Verkauf
6
Erfolgsfaktor
5
Marketing
5
Salespeople
5
Verkaufspersonal
5
Theorie
4
Theory
4
business-to-business marketing
4
Customer value
3
Deutschland
3
Germany
3
Innovation
3
Interaction
3
Kundenwert
3
Success factor
3
Brand management
2
Bundling strategy
2
Business relationships
2
Competence
2
Customer acquisition
2
Kernkompetenz
2
Know-how-Transfer
2
Kompetenz
2
Kundengewinnung
2
Leistungsbündel
2
Management
2
Markenführung
2
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Belz, Christian
Grewal, Rajdeep
Snehota, Ivan
Strothmann, Karl-Heinz
Henneberg, Stephan
11
Naudé, Peter
8
Cova, Bernard
5
Ellis, Nick
4
Ford, David
4
Johnston, Wesley J.
4
Rod, Michel
4
Andersen, Poul Houman
3
Bruhs, Sarah Maria
3
Cantù, Chiara
3
Corsaro, Daniela
3
La Rocca, Antonella
3
Lowe, Sid
3
Mitrega, Maciej
3
Mouzas, Stefanos
3
Prévot, Frédéric
3
Purchase, Sharon
3
Ramos, Carla
3
Spencer, Robert
3
Zolkiewski, Judy
3
Abrahamsen, Morten H.
2
Askarany, Davood
2
Camarero Izquierdo, Carmen
2
Canavari, Maurizio
2
Cartwright, Severina
2
Dow, Kevin
2
Felzensztein, Christian
2
Finch, John H.
2
Forkmann, Sebastian
2
Gabrielsson, Mika
2
Gadde, Lars-Erik
2
Geiger, Susi
2
Glowik, Mario
2
Günther, Armin
2
Holmlund, Maria
2
Hwang, Ki-Soon
2
Håkansson, Håkan
2
Kim, Woonho
2
Klöter, Ralf
2
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Handbook of relationship marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing
1
The IMP journal
1
Source
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ECONIS (ZBW)
6
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1
Corporate associations in B2B : coping with multiple relationship-specific identities
La Rocca, Antonella
;
Snehota, Ivan
- In:
The IMP journal
10
(
2016
)
1
,
pp. 172-188
Persistent link: https://www.econbiz.de/10011895483
Saved in:
2
Perceptions of change in business relationships and networks
Corsaro, Daniela
;
Snehota, Ivan
- In:
Industrial marketing management : the international …
41
(
2012
)
2
,
pp. 270-286
Persistent link: https://www.econbiz.de/10009544756
Saved in:
3
Managing business relationships
Ford, David
;
Gadde, Lars-Erik
;
Håkansson, Håkan
; …
-
2011
-
3rd ed.
Persistent link: https://www.econbiz.de/10009307174
Saved in:
4
Governance mechanisms in business-to-business electronic markets
Grewal, Rajdeep
;
Chakravarty, Anindita
;
Saini, Amit
- In:
Journal of marketing
74
(
2010
)
4
,
pp. 45-62
Persistent link: https://www.econbiz.de/10008826531
Saved in:
5
Business in networks
Håkansson, Håkan
;
Ford, David
;
Gadde, Lars-Erik
; …
-
2009
Persistent link: https://www.econbiz.de/10003840798
Saved in:
6
The IMP perspective : assets and liabilities of business relationships
H°akansson, H°akan
;
Snehota, Ivan
- In:
Handbook of relationship marketing
,
(pp. 69-93)
.
2000
Persistent link: https://www.econbiz.de/10001559305
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