Corporate associations in B2B : coping with multiple relationship-specific identities
Year of publication: |
2016
|
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Authors: | La Rocca, Antonella ; Snehota, Ivan |
Published in: |
The IMP journal. - Bingley : Emerald, ISSN 0809-7259, ZDB-ID 2685755-8. - Vol. 10.2016, 1, p. 172-188
|
Subject: | Corporate associations | Business to business | Interaction | Identity | Business networks | Business relationships | Unternehmensnetzwerk | Business network | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Unternehmenskultur | Corporate culture | Persönlichkeitspsychologie | Personality psychology | Corporate Social Responsibility | Corporate social responsibility |
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