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~person:"Belz, Christian"
~person:"Johnston, Wesley J."
~type_genre:"Aufsatz im Buch"
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Search: subject:"B-to-B-Marketing"
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B-to-B-Marketing
8
Business-to-business marketing
8
Brand management
2
Business network
2
Innovation
2
Learning organization
2
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2
Markenführung
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Belz, Christian
Johnston, Wesley J.
Kleinaltenkamp, Michael
14
Baumgarth, Carsten
7
Pepels, Werner
7
Voeth, Markus
7
Backhaus, Klaus
6
Weiber, Rolf
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The Oxford handbook of strategic sales and sales management
2
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Business-to-business marketing management : strategies, cases and solutions
1
Creating and managing superior customer value
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Handbook of business-to-business marketing
1
Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
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ECONIS (ZBW)
8
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The organizational buying center : innovation, knowledge management and brand
Johnston, Wesley J.
;
Chandler, Jennifer D.
- In:
Handbook of business-to-business marketing
,
(pp. 386-399)
.
2012
Persistent link: https://www.econbiz.de/10009500140
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2
A organizational buying center as a framework for emergent topics in business-to-business marketing
Chandler, Jennifer D.
;
Johnston, Wesley J.
- In:
Business-to-business marketing management : strategies, …
,
(pp. 41-87)
.
2012
Persistent link: https://www.econbiz.de/10009532795
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3
Organizational commitment to sales
Johnston, Wesley J.
;
Peters, Linda D.
- In:
The Oxford handbook of strategic sales and sales management
,
(pp. 457-488)
.
2011
Persistent link: https://www.econbiz.de/10008991458
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4
Mehr Zeit für Kunden : Kundenkontaktpersonen entlasten und mit Dialogmarketing flankieren
Belz, Christian
;
Bucheli, Albert
;
Frei, Flavio
;
Good, Daniel
- In:
Innovationen im Kundendialog : reales Kundenverhalten …
,
(pp. 223-265)
.
2011
Persistent link: https://www.econbiz.de/10008747972
Saved in:
5
Organizational Commitment to Sales
Johnston, Wesley J.
;
Peters, Linda D.
- In:
The Oxford handbook of strategic sales and sales management
.
2011
Persistent link: https://www.econbiz.de/10012885336
Saved in:
6
Markenführung für komplexe B-to-B-Unternehmen
Belz, Christian
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 63-77)
.
2010
Persistent link: https://www.econbiz.de/10003909899
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7
Total cost of ownership and customer value in business markets
Herrera Piscopo, Gabriela
;
Johnston, Wesley J.
; …
- In:
Creating and managing superior customer value
,
(pp. 205-220)
.
2009
Persistent link: https://www.econbiz.de/10003826407
Saved in:
8
Markenführung für industrielle Lösungsanbieter
Belz, Christian
;
Simão, Tânia
- In:
Erfolgsfaktoren der Markenführung : Know-how aus …
,
(pp. 415-430)
.
2008
Persistent link: https://www.econbiz.de/10003588804
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