Total cost of ownership and customer value in business markets
Year of publication: |
2009
|
---|---|
Authors: | Herrera Piscopo, Gabriela ; Johnston, Wesley J. ; Bellenger, Dan N. |
Published in: |
Creating and managing superior customer value. - Bingley : Emerald/JAI, ISBN 978-1-84855-172-5. - 2009, p. 205-220
|
Subject: | Lebenszykluskosten | Life cycle costing | Kundenwert | Customer value | B-to-B-Marketing | Business-to-business marketing |
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